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Modern Message Welcomes New National Sales Manager Laura Formica

Darcey A. Forbes
October 11, 2018 at 11:09 AM

Formica will play vital role Leading the company's Student Housing Portfolio Growth

Modern Message, #1153 on Inc. 5000's fastest growing companies list and the creator of Community Rewards - a resident engagement platform for apartment communities, announced today the organization has appointed Laura Formica as the new National Sales Manager.

The company continues to expand rapidly, yielding an average annual growth rate of 70% over the previous four years. Community Rewards is seeing thriving adoption rates from the Multifamily and Student Housing sectors due to its unique ability to drive increased resident engagement and retention.

Leveraging her 12 years of experience with RentPath and Homestead U, Formica's strategic focus will be growing Modern Message's student housing core business and select imperative partnerships within the Multifamily sector.


“My relationship with Modern Message started on the client side while serving as VP of Operations for Homestead U. At that time, we were one of the early adopters of Community Rewards. I was blown away by the impact the program had on our resident engagement and online reputation,” said Laura Formica.

“The culture in this company is contagious. I am beyond excited to join an organization that lives and breathes it's Core Values. Modern Message has made such a positive impact in the apartment industry, and I am honored to be a part of this team and the overall vision,” added Formica.

John-Hinckley-CEO-Modern-Message“We are incredibly fortunate to have Laura on our rapidly growing team. Her deep industry experience and product knowledge make her the ideal fit for our company,” said John Hinckley, CEO and Co-Founder of Modern Message.

“She brings a wealth of achievements and expertise that will fuel the expansion of our Student Housing portfolio. We couldn't be happier Laura is joining Modern Message,” added Hinckley.

Chief Sales Officer Darcey Forbes leads the growing sales team which includes VP of Strategic Partnerships Nikki Jorski, East Coast Sales Manager Rick DeNenno, National Sales Coordinator Gabby Stevens, and now Laura Formica.

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